For Entrepreneurs

How to align the length of your marketing content to each stage of the buyer’s journey for maximum impact and results.   Watch the video here:  

You can’t go through sales training without having the importance of listening drummed into you. “God gave us two ears and one mouth for a reason,” etc. etc. Yet I don’t remember ever being taught how to listen in those courses – developing an understanding of listening skills came much…

Despite all the coverage of GDPR, I am still hearing people say “I don’t think it applies to us, or “can we avoid it somehow?” The answer is: GDPR is just as relevant to all organisations, large and small, as food hygiene and traceability is to all food manufacturers. However,…

We recently hosted a seminar at techUK presented by Grant Leboff of “Sticky Marketing” fame, and it was a revelation. Grant has the ability to put into words the things you might have been secretly wondering about, and he is not afraid to challenge conventional thinking. Here in a nutshell…

I’m sure that if you are a photographer or art student you will know this, but it is easy to forget why it was discovered and why it can make a difference to your videos too. When I was in art class aged…10 I think, I remember my art teacher…

I attended the excellent London Hubspot User Group today, and at least half of the entire event was about video in marketing. The huge growth of video was predicted two years ago, but the actual adoption figures exceed all expectations. It is a really, really big deal for all marketers…

The regulation The General Data Protection Regulation (GDPR) has been coming up a lot in conversations with business leaders recently. Although most people know it is very important, there are still many who don’t have a clear picture of what it is and what it means to their business. This…

Objection handling is taught in every sales school, and we all have to deal with objections throughout our lives – from difficult customers to our nearest and dearest. I learned early on that an expressed objection was often not the real issue, and sometimes the individuals negotiating didn’t even realise…

Here is a scenario which will be familiar to many. You follow up a sales lead and have a meeting with the prospect. Your solution is a great fit for their business and you go away to prepare a detailed proposal. You put a lot of work into this proposal…