For Entrepreneurs

Articles, videos and downloads that we have developed though our work supporting start-ups and growth companies. Sales and marketing topics are the most popular!

Jun 27th 2023

Throughout my career, I’ve been making and receiving pitches. Some good and some bad, on both counts. More recently through my role of Business Advisor with Hampshire County Council and now Entrepreneur In Residence at Portsmouth University, I have been working with entrepreneurs at the launch and growth phases of…

Mar 31st 2023

Have you ever dreaded going to a client meeting, knowing it was going to be really tough? It happens to all of us, and I have had my share of them. Some caused by my own actions, latterly in senior roles to take one for the team. I have learned…

Mar 22nd 2023

I love historical stories of great marketers who weren’t actually marketers (see my articles on Cicero, Aristotle, Cave Men). This week I discovered Frederick the Great’s Marketing Problem. He ruled Prussia from 1740-1786 and although he is probably best known for his military activities, he was also a great moderniser for…

Mar 22nd 2023

Click on the book image below to download your free 15-page e-book packed with tips to make your website better at marketing and selling your products or services.

Mar 22nd 2023

Our survival instincts are always in the back of our mind. Being alert to possible danger kept our ancestors alive, and that same brain function can interfere with the the sales process. This short video explains what people are afraid of, and what you can do about it.   Watch…

Mar 22nd 2023

A colleague recommended I read “Black Box Thinking” by Matthew Syed. Not quite knowing what to expect, I did. And what a powerful message. A message about the value of learning from mistakes, and the critical importance of maintaining an organisational culture that welcomes the opportunity to learn from failure…

Mar 22nd 2023

How to market in a crisis Part 2 – even though you may not be able to sell anything right now, there are things you must do to keep engaged with your market.   Watch the video here:  

Mar 22nd 2023

How to market your business in a crisis Part 1. Firstly, you need to understand how demand has changed, then you can align your marketing.   Watch the video here:

Mar 21st 2023

Here I take two mailshot examples and show why one works and the other doesn’t. It’s easy to create marketing copy that stimulates action – if you do it right. You can use the same approach for web pages, landing pages and emails. Watch the video here: