How to attract the best talent to your team: Breakfast Briefing on building an Employer Brand

Attracting the best talent to join your organisation can be a challenge, particularly when there is fierce completion for good people in areas of high employment. On 28th April 2017, Neville  presented a Breakfast Briefing at the Surrey Technology Centre in Guildford for the Enterprise M3 Growth Hub (LEP). Neville explained the significance of developing a great Employer Brand; why this matters to candidates; how leaders, hiring managers and recruiters

PLUGinLONDON Panel Discussion on Marketing Technology at techUK

On 26th January 2017 Neville chaired the panel discussion “Marketing in the time of omnipresent technology” at the PLUG Polish Technology Link meeting at techUK.  The panel included Justis Saayman (IMB); Paulina Mitelsztedt ( and Andrzej Woynarowski (Logisfera Nova), all experts in the the field of marketing technology. Established in 2014 Polish Tech Link has become by now the most important new technologies community within the Polish diaspora in the

Pure Potential now Certified Partner for MyObjectives

Partnership focuses on managing change, increasing business performance and implementing sustainable success DUPONT, Washington, Nov. 9, 2016 /PRNewswire/ — Alliance Enterprises, Inc. (Alliance) announced today a new partnership with Pure Potential Development, a leading business management consulting firm headquartered in the United Kingdom. Pure Potential Development will offer Alliance’s MyObjectives software to a global client base that includes Microsoft, Oracle, Dell, AbbVie and HSBC. MyObjectives addresses the issues of employee

Leadership Workshop, CIMA London December 2016

Pure Potential was commissioned to run the CIMA “Leadership Excellence Workshop – Essential skills for upgrading your leadership” held at CIMA’s headquarters in London on 7th December. This workshop was jointly presented and facilitated by Neville and Olwyn Merritt, directors of Pure Potential Development Ltd. Topics included Leadership Styles: characteristics and application to different business scenarios; Engaging and Maintaining High Performance Teams: motivation and empowerment; Influencing Without Authority; and Communicating