About us

Pure Potential is a boutique consultancy for leadership development and senior team coaching founded by Olwyn Merritt in 2000.

Since then we have delivered over 12,000 hours of coaching to hundreds of clients in the UK, Europe, USA, Australia and Asia.


Associations, qualifications and memberships

We are accredited in the following tools:

Hogan Suite; Strengthscope; Master NLP Practitioner (Bandler); MBTI (OPP); Stakeholder Centred Coaching (Marshall Goldsmith); Global Leader of the Future (Marshall Goldsmith); Systemic Team Coaching (Academy of Executive Coaching); Onotological Coaching (Newfield); PDI Profiler; Executive Team Accelerator; DISC; PROPHET Executive Team; Emotional Intelligence (ECR); Team Diagnostic Survey; Korn Ferry Assessment of Leadership Potential (KF); Team Connect 360 (Renewal Associates)

View Pure Potential Development Limited profile on Ariba Discovery