Articles, videos and downloads that we have developed though our work supporting start-ups and growth companies. Sales and marketing topics are the most popular!
Offering a useful free downloadable document through social media is a very good way of attracting and engaging with potential customers. It provides evidence of your expertise and you are already adding value even before the customer buys something. Examples are guides, tip sheets, checklists, infographics (like the one above)…
Book Review: Graham Shaw: “The Speakers Coach – 60 secrets to make your talk, speech or presentation amazing”. You can add to that list: pitch, demonstration, lesson – or any communication where you want to attract, engage and inspire your audience. There are some lessons here that can be used in…
Brian Halligan didn’t say that, but he made me think it. Brian is the founder of Hubspot, the sales and marketing app/suite/platform that has been a huge influencer in the world of business development since 2006. I was fortunate to catch Brian in a “fireside chat” session hosted by Christian…
Fun Boy Three and Bananarama, 1982. Does that take you back? I am constantly seeing debates on LinkedIn arguing whether cold calling has been superseded by social selling, or that digital marketing is the way to go. All I’m reading is about “what” you do not the “way” that you do it. You know…
I was flattered to be included in the list of “Thought Leaders” at the IoT-Build (Internet of Things) Conference this week, and invited to join the panel to discuss skills and training needs for the workplace. Chaired by Matt Hatton of Gartner, we had an interesting and wide-ranging discussion on…
Despite the publicity, there still seems to be mystique and misunderstanding about the Data Protection rules (GDPR) yet the principles are very simple. So simple in fact that you could explain them to a child. I recently came across this brilliant analogy to help see through the original terminology (which…