Never tell porkies

Never, ever, ever tell a lie (pork pie, porkies) in selling or marketing.

“I never, ever, would” you might say.

When does a cool creative idea stray into the territory of half-truths and untruths though? Quite often. The danger of this is in the execution. If you get found out, your whole credibility is blown. You have probably lost a valuable sale because of an idea that seemed good at the time.

Don’t risk it,even if it is well-intentioned. People are quick to judge and take a long time to forget.

This company will never sell to me! They are pretending their CEO has personally recommended us. The Insert Variable left in the text gives it away.


Dishonest from Neville Merritt on Vimeo.